Connected identities. Greater opportunity.
VADRA is a neutral, secure and compliant identity gateway that connects digital identities across borders, systems and services, for governments, businesses and people.
Neutral
We connect every credible identity scheme and favour none. Technology-agnostic by design.
Secure
Trust is the product. Every interaction is built for privacy, assurance and resilience.
Compliant
eIDAS, national ID laws and sector rules are the baseline we design from, not an afterthought.
Open
Integrate once, reach many. One well-documented API across providers and standards.
We speak to three audiences. Governments accept trusted digital identities and run secure cross-border services. Businesses onboard customers and partners globally, easily and compliantly. Developers integrate once and access multiple identity providers through a single API.
A V built from three connected parts.
The symbol is a V for VADRA and a gateway seen from above: two identities arrive from different directions and meet in a shared point of trust. The wordmark is a custom geometric sans with open, bar-less A forms that echo the V. Always use the master artwork files; never retype the wordmark.
Left arm · Vermilion
Energy, trust and action. The identity that arrives.
Right arm · Amber
Opportunity, innovation and global reach. The service it unlocks.
Gem · Orange
Connection, people and progress. The gateway where the two meet.
The arms lean at 56° from horizontal. The gaps between the parts are fixed in the artwork and must stay visible.
Lockups
Clear space
Keep a margin of X on every side, where X equals the height of the gem (about 45% of the symbol height). Nothing enters this zone: no text, edges, or other marks.
Minimum size
Below these sizes the gaps between the parts close up. For anything smaller, use the symbol alone.
Colour variations
Full colour is preferred. Use monochrome only for single-colour print, embossing, engraving, or where the background makes full colour illegible.
Do not
Warm signal on a calm, neutral ground.
Three warm brand colours carry energy and movement. A charcoal-led neutral palette keeps VADRA serious, institutional and readable. Warm colours are the signal; neutrals do most of the work.
- HEX
- #E34112
- RGB
- 227 65 18
- CMYK
- 0 72 100 0
Energy · Trust · Action
- HEX
- #FF8A1A
- RGB
- 255 138 26
- CMYK
- 0 55 100 0
Connection · People · Progress
- HEX
- #FFC21A
- RGB
- 255 194 26
- CMYK
- 0 25 100 0
Opportunity · Innovation · Global
Neutral palette
#0B1220#374151#6B7280#E5E7EB#F8FAFC#FFFFFFProportion
A typical layout uses roughly these shares. Warm colour stays under a fifth of any surface.
Brand gradient
Reserved for the V graphic element and large display headlines. Never behind body text, never in the logo.
Accessible pairings
Orange and Amber fail contrast on white, so they are never used for text on light backgrounds. For small vermilion text and links on light, use the darker Vermilion Text #C93A10.
| Pairing | Contrast | Use |
|---|---|---|
| AaCharcoal text on White | 18.7 : 1 | AAA · all text |
| AaWhite text on Charcoal | 18.7 : 1 | AAA · all text |
| AaSlate text on White | 10.3 : 1 | AAA · body copy |
| AaCool Gray on White | 4.8 : 1 | AA · captions only |
| AaOrange on Charcoal | 7.9 : 1 | AAA · headlines, links |
| AaAmber on Charcoal | 11.6 : 1 | AAA · highlights |
| AaVermilion on White | 4.2 : 1 | AA large only · 24px+ or 19px bold |
| AaVermilion Text #C93A10 on White | 5.1 : 1 | AA · small text and links |
| AaOrange on White | 2.4 : 1 | Fails · graphics only, never text |
| AaAmber on White | 1.6 : 1 | Fails · graphics only, never text |
CMYK values for brand colours are from the 1.0 poster. Neutral CMYK values in the token file are conversions and must be proofed before print. Spot (Pantone) references have not yet been set.
One family, tightly set.
The VADRA type system has two roles, VADRA Display for headlines and VADRA Text for everything else. Until a custom face is commissioned, both roles are set in Inter (Inter Display for headlines), which is free under the SIL Open Font License and available on Google Fonts. Code uses JetBrains Mono.
Rules
Headlines are Bold with tight tracking (−2% to −3.5%) and sentence case, ending in a full stop.
The second line of a hero headline may be set in orange, or in the brand gradient at 48 px and above.
Eyebrows and the tagline are uppercase Medium with wide tracking (+24% to +42%).
Body text is Regular at 16 px or larger with 1.5 to 1.6 line height, in Slate on light and light grey on dark.
Simple line icons with one warm accent.
Icons are drawn on a 24 px grid with a 1.75 px stroke, round caps and round joins. Most are a single colour; where an icon has a meaningful detail (the check in the shield, the active layer), that one stroke may be Orange.
The V, scaled up and cropped.
The supergraphic is the symbol itself at large scale, cropped by the frame, with the arms in soft gradients. It gives every layout a sense of direction and movement. Simple. Distinctive. Flexible. Always forward.
How to use it
Crop the V by one or two edges of the frame, so it reads as passing through.
Keep all three parts and the gaps between them. Do not redraw the arms as stripes or add new pieces.
Place it beside text, never behind it. Keep the left half of a layout for the message.
Use it once per layout, and never alongside the full-colour logo at a similar size.
Over photography, use a single arm in Orange at 85–90% opacity, as on the homepage hero.
Clear, confident and calm.
VADRA sits between governments, companies and citizens, so it sounds like a trusted, neutral expert: short sentences, concrete claims, no hype. Headlines are pairs of short statements: a fact, then the benefit.
Integrate once. Access multiple identity providers through a single API.
Revolutionising the future of identity with our cutting-edge, AI-powered platform!
Accept trusted EU digital identities through one integration.
Seamlessly leverage best-in-class identity synergies.
Approved lines
| Tagline | The Global Identity Gateway |
| Purpose line | Connected identities. Greater opportunity. |
| Call to action line | Connect identities. Enable opportunity. |
| Proof points | Secure & compliant · Technology neutral · Global reach · Fast integration · Sustainable |
Templates, ready to edit.
Every template below ships as an editable SVG plus PNG (and PDF for print). Text is live and set in Inter, so install Inter before editing. Business cards are 85 × 55 mm with 3 mm bleed on every side.
What is in the package.
The full package is the vadra-brand folder and zip in the VADRA project files. Use SVG wherever possible; PNGs are for tools that cannot take vector.
vadra-brand/ ├─ 01-logo/ │ ├─ svg/ horizontal, horizontal-tagline, stacked, icon × color, color-on-dark, mono-dark, mono-light │ └─ png/ transparent PNGs, 32 px to 3840 px wide ├─ 02-colour/ vadra-tokens.css · vadra-tokens.json (W3C format) · vadra-tailwind-preset.js ├─ 03-typography/ type specification ├─ 04-icons/ 12 icons as SVG (accent + mono), PNG, and an SVG sprite ├─ 05-templates/ │ ├─ business-card/ front + back · SVG, PDF, PNG │ ├─ stationery/ A4 letterhead · SVG, PDF, PNG │ ├─ presentation/ cover, divider, content · 1920 × 1080 · SVG, PNG, PDF │ ├─ social/ LinkedIn, X, square post, story, link preview, avatar │ └─ app-icons/ iOS, Android adaptive, web favicons + manifest └─ 06-guidelines/ this page as HTML
Using the tokens
<link rel="stylesheet" href="vadra-tokens.css">
.button-primary { background: var(--vadra-action-primary-bg); color: var(--vadra-action-primary-text); }
.headline em { color: var(--vadra-orange); }
a { color: var(--vadra-text-accent); } /* #C93A10, 5.1:1 on white */